Work
We were never interested in doing things just because they’ve always been done that way. We believe the most interesting things happen when different minds meet, familiar ideas are challenged and there’s room for something unexpected.
That’s why frst is more than an agency. It’s a space for curious minds, challenging conversations and the kind of collaboration that makes new things possible.
We bring together people from brands, creativity, technology and academia. People who question the obvious, share what they know and are open to what they don’t.
We use technology to expand what’s possible. But we believe it takes human intuition, imagination and judgment to make something matter.
Together, we explore new ways to build brands, create culture and move things forward. Not by producing more of what already exists, but by making room for what doesn’t.
We don’t believe the future belongs to those with all the answers. It belongs to those willing to ask better questions, see things differently and create together.
We are frst. A space for what’s next.
Research
The middle is disappearing
There is a comfortable story the industry is telling itself right now: AI is a tool. We use it. We become more efficient. And in the end we are stronger than before. The story isn’t wrong. But it is incomplete.
Services
End-to-end for your brand.
frst is a creative hub. We bring together the right insights, artists and technology for everything your brand needs next. Four disciplines give it shape. One open process keeps you inside the work, from day one.
- 01
Brand Strategy
A position built on evidence, so your brand knows where it stands and where it is going.
- 02
Creative Concept
Original ideas from the right people, chosen for your project and shaped with you.
- 03
Campaign & Craft
Campaigns, content and film, from first concept to launch. Crafted with care, built to move people.
- 04
AI driven Technology
Dare to change outcomes: sharper insights, faster briefings, teams matched with precision.
Keep in touch
Stay
Connected
CMO Community
The Future of Agency Relationships
The agency-client relationship is under pressure. AI. More transparency. New expectations. But the pressure isn’t on agencies themselves—it’s on the model companies and agencies use to work together. frst is exploring what needs to change.
Evidence-led. Built with you.
Pillar 1
Research Drops
Evidence every six weeks
Every six weeks, we test one thesis with data, interviews, and surveys. Eight editions a year. No guesswork. No long reports. Just clear, reliable insights. At the end of the year, one major report brings everything together and validates the findings.
Why it matters
You get evidence, not opinion—clear, concise, and on a regular schedule.
Pillar 2
CMO Roundtables
Peer conversations, backed by research
Three times a year, 10–15 marketing and C-suite leaders come together. No panels. No pitches. Three themes: trust, creativity, and the future of agencies. What’s shared in the room stays in the room. The insights feed into the next study.
Why it matters
Bring your questions to the table. Explore them with the right people—and help turn the answers into research.
Pillar 3
Perspectives
Fresh thinking between Research Drops
Every Friday, we share a point of view, a research insight, or an interview clip. A way into the conversation without waiting six weeks for the next drop. Ideas that help you move forward.
Why it matters
Stay close to the conversation, week after week. A steady stream of insight—never too much, never too little.
About us
Made for the unguarded moment.
frst is a family-owned company, led by brothers, with an eye for people. We see our work as an interaction between humans. In every conversation we look for the moment the mask drops and something real is said. That is where the best ideas begin.
